Attribution Analytics
Compare revenue attribution across models and manage your ML-powered data-driven attribution
Last-Click
100% credit to last touchpoint
$0
Attributed Revenue
First-Click
100% credit to first touchpoint
$0
Attributed Revenue
Linear
Equal credit across all touchpoints
$0
Attributed Revenue
Time Decay
More credit to recent touchpoints
$0
Attributed Revenue
U-Shaped
40-20-40 (first-middle-last)
$0
Attributed Revenue
W-Shaped
30-30-30-10 (first-lead-last-middle)
$0
Attributed Revenue
Data-Driven
ML-based attribution
$0
Attributed Revenue
Total Attributed Revenue by Model
Model Performance Distribution (Normalized)
Per-Campaign Breakdown
| Campaign | Last-Click | First-Click | Linear | Time Decay | U-Shaped | W-Shaped | Data-Driven |
|---|
Attribution Model Guide
Last-Click
100% credit to last touchpoint
First-Click
100% credit to first touchpoint
Linear
Equal credit across all touchpoints
Time Decay
More credit to recent touchpoints
U-Shaped
40-20-40 (first-middle-last)
W-Shaped
30-30-30-10 (first-lead-last-middle)
Data-Driven
ML-based attribution